Social Media

Consulting, Research & Training

Heather Angus-Lee has worked with many companies, including B2B, B2C and not-for-profits, on using social media for gain – whether that gain is…

  • Lead Generation
  • Brand Awareness
  • Customer Service
  • Grassroots Campaigns
  • Crisis Management

This is a sampling of Heather’s customers:

Century 21 Canada

  • Researching for and writing their national blog twice a week.
  • Writing an instructional e-book for realtors on how to use/maximize Twitter, Facebook, LinkedIn, YouTube and blogging.
  • Presentations at 11 events in 12 days across Canada (coast to coast tour with president) speaking to realtors and brokers on social media best practices.

Horizon Utilities

  • ¬†Research into company stakeholders’ needs for new digital strategy, including several department sessions with staff on-site.
  • Deep research into competitive landscape to see what digital communications other utility companies across North America are using, and to what affect.
  • Writing of RFP for the company to send out to website providers.

Toronto CFA Society

  • On-site training of the staff on social media best practices.
  • Strategy and consulting on the creation of a LinkedIn company page, and LinkedIn group for the society’s membership.
  • Ongoing consulting work.

Heather is featured in the Dec. 2013 issue of The Analyst magazine, Toronto CFA Society, in the article “Linking In: How to Use Social Media to Build your Business

My Safe Work

  • ¬†Creation of a new website, including blog, for this not-for-profit organization.
  • Establishment of Twitter account, including handling regular Tweets.
  • Blogging on behalf of Rob Ellis, founder of the organization.
  • Writing of any press releases and other corporate communications.
  • Contact for partners and media.


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