Social Media

Consulting, Research & Training for Best Practices in Social Media Mastery

Heather Angus-Lee has worked with many companies, including B2B, B2C and not-for-profits, new_group_balloonson social media best practices to attain one or more of the following goals:

  • Lead Generation
  • Brand Awareness
  • Customer Service
  • Grassroots Campaigns
  • Crisis Management

This is a small sampling of Heather’s customers in social media work. Learn more; call 1-905-308-0038 or Skype heatheranguslee

IndustryBuilt Software

  • Grew Twitter followers from a few dozen to more than 2,000 leads/customers/influencers in their markets. Daily tweets, including links to corporate site, RTs, messages.
  • Daily updates to two company LinkedIn pages.
  • Blogging twice a week on the corporate sites; including ghost blogging for more than a dozen stakeholders. (JustFoodERP blog; EquipSoft blog.)

Century 21 Canada

  • Blogging for national blog, Talk 21.
  • Creation of e-book for realtors on best practices in Twitter, Facebook, LinkedIn, YouTube and blogging.
  • Social media presentations at 11 events in 12 days across Canada (coast to coast tour with president) to 1000s of realtors and brokers.

CFA Society Toronto 

  • On-site training of the staff on social media best practices.
  • Strategy and consulting on the creation of a LinkedIn company page, and LinkedIn group for the society’s membership.
  • Ongoing consulting work.heather cfa society article

Heather is featured in the Dec. 2013 and March 2014 issues of The Analyst magazine, Toronto CFA Society, in the articles:

Linking In: How to Use Social Media to Build your Business

Social Media: Taboo or Tool?”

My Safe Workmsw twitter

  •  Creation of a new website, including blog, for this not-for-profit organization.
  • Establishment and maintenance of Twitter account, including adding followers, adding content and social sharing.
  • Blogging on behalf of Rob Ellis, founder of the organization.
  • Writing of any press releases and other corporate communications.
  • Contact for partners and media.

Horizon Utilities

  • Research into company stakeholders’ needs for new digital strategy, including several department sessions with staff on-site.
  • Deep research into competitive landscape to see what digital communications other utility companies across North America are using, and to what affect.
  • Wrote RFP on behalf of Horizon Utilities to procure website development agency.

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