All Hands on Deck for Optimized Content…
If you’re getting the impression that it’s getting more complicated to conduct successful online marketing today – you’d be correct. It takes careful juggling of several components to attain that sweet convergence that leads to sales leads:
- The Best Content – Yup, I know you’ve heard this over and over, but have you considered hiring a trained and experienced journalist for your online content generation? Journalism has moved out of the newsroom and into online marketing – with a small but important twist: companies like yours pay the bill for excellence in reporting and writing and as a result, reap leads and thought leadership in their field.
- SEO – Search Engine Optimization is never to be overlooked, despite frequent changes in how Google’s algorithm judges your content as page 1-worthy. SEO is now empowered by the best (unique) content and by…
- Social Sharing – Just putting your message out there via email or your website just doesn’t cut it anymore; you have to make it (easily) shareable across various social media platforms (the ones aligned for your market) for better SEO results and more lead generation.
- Distribution – if content is king, then Distribution is Queen! Easier said than done, right? Fortunately, lots of automation platforms exist for content creation, curation and distribution in the most time- and cost-efficient manner. Great content needs sufficient reach and frequency to make a difference to your bottom line; and that’s virtually impossible by manual effort.
This convergence of marketing elements may sound like a tall order – but it doesn’t have to be; it can be attained in short order. Do your research, ask around your network – find a consultant who brings all of these aspects to your content marketing party.
Anything less is just spinning your content wheels, sadly.
What do you think? Tweet @prosocialmedia to share your strategies around brand journalism, SEO, social sharing, content distribution, all of the above!